She walks past the beacon at the main entrance and the app is now aware that she's here. Let's say Susan is an app user who's visiting the park today. Now that you know what beacons are, how can your attraction use them?
The app can then use this information to figure out how to respond to the nearby user. When a user’s app "hears" a beacon, it recognizes the beacon's unique identity and identifies the approximate distance away based on the radio signal strength.
However, if your organization’s mobile app is programmed to listen for these beacons and knows how to respond, they can be used in some pretty amazing ways. But what exactly could these “beacon-things” do for your attraction and how could they help?įirst, we need to understand what beacons are and how they work.īeacons are just what their name implies: little wireless radios that emit a Bluetooth signal over and over again announcing "Here I am! Here I am! Here I am!." That's it by themselves beacons are not of much use.
So, what’s next? The next logical step may be to integrate beacon technology into your app. You might already have a mobile app, so you check that off the list. You’ve probably been in marketing meetings recently where the discussion turns to what can be done to improve on-site experience for your visitors and how to engage with them better.
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